01
The salon
Category, area, size and ambition.
Concept — no client work published yet
A portfolio of
A portfolio of
business change.
We are a new studio. Rather than fill this page with borrowed images and invented results, here is exactly how a Tactik case study is structured — and what we will never put on it.
01 — The structure
Eight parts.
Every case study.
A logo gallery proves nothing. This structure forces us to show the commercial reasoning, not just the visuals.
02
The friction
What customers and the business actually experienced.
03
The truth
The insight discovery uncovered.
04
The idea
Positioning and creative concept.
05
The system
Identity, store, Google, social, WhatsApp and website.
06
The activation
Launch, content and campaign activity.
07
The result
Verified evidence, with the measure and period stated.
08
The next move
What is being improved now.
02 — A worked example
What a transformation
looks like.
Illustrative only. This describes the shape of the work, not a real salon or a real result.
Concept
Before
- Signage, feed and price list from three different eras
- Google profile with a wrong primary category and 2019 photos
- Enquiries answered in gaps, often the next morning
- No review request, no rebooking prompt
- Discount posts every time a week looked quiet
Concept
After
- One identity across storefront, menu, feed, profile and website
- Profile rebuilt with correct categories and current service photography
- Instant WhatsApp acknowledgement with a human reply route
- Review asked at the mirror; rebooking prompt at the right interval
- Offers designed around quiet weekdays and real margin
No percentages appear above because we have not measured a real client yet. When we have, the number, the baseline, the period and the method will all be published together — or not at all.
Want to be the
first one here?
Early clients get founder-level attention and a documented transformation. In exchange we ask permission to publish the result — good or bad.
Book a salon growth audit