01
Monthly plan
Themes built around your capacity, seasonality, local events and the services with the best margin.
Stay visible
Posting when you
have time is not
a content plan.
Salon feeds go quiet in the busy weeks — exactly the weeks worth showing. Then a slow month arrives and the only lever left is a discount.
Sound familiar?
- You post in bursts, then nothing for three weeks.
- Your best work never gets photographed because everyone is busy doing it.
- Every offer looks different from the last one.
- Engagement exists but nobody can connect it to an appointment.
01 — What we do
What the content studio runs
02
Batch production
One shoot day covers weeks of feed, reels and Google photos — captured during real appointments, with consent.
03
Seven content pillars
Transformation, expertise, people, experience, proof, offers and local relevance, so the feed is never only before-and-afters.
04
Design & publishing
Templates in your identity, scheduled, with a human watching the comments.
05
Consent & honesty
Written permission for every identifiable customer. No filters that change hair, skin or nail colour.
06
Monthly report
What produced calls, directions, WhatsApp conversations and bookings — not just likes.
02 — The process
The monthly rhythm
Plan
Review last month's evidence, capacity and priorities. Agree themes and offers.
Produce
One batch day in-salon. Multiple crops and sequences from every real activity.
Approve
You approve accuracy, consent, prices and timing. We approve brand and accessibility.
Measure
Report meaningful actions, then change next month's plan accordingly.
03 — Accountability
What we
measure.
Agreed before we start, reported monthly, and shown to you whether the numbers are good or not.
01
Saves, shares and profile visits from non-followers
02
WhatsApp conversations started from social
03
Bookings attributed where tracking allows
04
Reduction in discount-dependent posts
04 — Questions
What owners ask
about this work.
Do you need us on camera?
It helps enormously — owners and stylists outperform product shots consistently — but it is not compulsory. We can build a plan around hands, craft detail, results and the space.
How often do you shoot?
Usually one batch day a month, scheduled around your quieter hours so it does not cost you chair time.
Can we approve everything first?
Yes. Nothing goes out without your sign-off on accuracy, consent, price and timing.
Works with this
Brand revival
Story, positioning, identity, service menu, storefront and salon experience.
Be chosenWorks with this
Performance growth
Offers, campaigns, landing journeys, lead handling and measurable appointments.
Fill capacityRead first · 8 min
Why a beautiful salon can still disappear on Google
A practical audit of profiles, services, photographs, reviews and local landing pages.
Read the guide